Throwback: 2014 VW Beetle Convertible To Launch With Three Special Editions

The 2012 Volkswagen Beetle is starting to pop up around town, and we can tell you this – it is world’s cooler than the previous car. One example that Volkswagen’s strategy to have the Beetle appeal to men is working came recently from the words of a friend. “Wow, it looks like a guy car now – I could actually drive that.” Real scientific, we know – but it is emblematic of a shift in opinion about the Beetle.

VW has done a good job with it, especially with the Black Turbo Launch Edition. We’re still waiting for the R to drop, but that’ll have to wait until later. Car & Driver reports that the next variant of the Beetle will be the convertible, with a launch planned for the Los Angeles International Auto Show. The Beetle is a lot of fun and C&D says VW has some big for the convertible’s launch.

The company plans to offer three special launch editions called Fifties, Sixties and Seventies. In Europe, VW has already trademarked these names. Each car will be designed to reflect that period of the Beetle’s history. That means the whole kit-and-kaboodle; crazy colors, white wall tires, unique seat upholstery, two-tone paint (we’re speculating there) – you name it. This has the potential to be really good, or really bad – depending on your perspective.

VW supposedly wants them to be called “authentic recreations” rather than retro. Whatever you say, VW…..we’re still waiting for a Speedster variant to launch at some point. It is an idea that VW has explored with the previous generation car as well as the current one with the E-Bugster. With all this exploration of the idea, there has to be something to it. Perhaps we’ll hear more about that later into the Beetle’s lifecycle. The Los Angeles show this November will play host to the Beetle Convertible’s debut, with an on-sale date likely in spring of next year.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

2 Comments on "Throwback: 2014 VW Beetle Convertible To Launch With Three Special Editions"

  1. San Diego Car Repair

    With its hood off, it looks dramatically different. I love the tame blue in the first photo, it pulls a nostalgic vibe, while being very modern.

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