Brace Yourselves, Purists: 2013 Lamborghini Urus Concept Leaks Ahead of Beijing

The time has finally come, the decision has been made – Lamborghini is getting an SUV. After an internal debate over whether or not to produce the four-door Estoque Concept, the decision was made to go with an SUV. We really like the Estoque and think it would have made a brilliant competitor the Aston Martin Rapide. Alas though, the third model lineup at Lamborghini will be an SUV. That isn’t to say Evoque couldn’t be produced in the future though.

A similar decision has been made over at Bentley. Attack of the exotic SUVs! Bentley’s result was the EXP 9 F. Lamborghini’s is the Urus, debuting at the Beijing Motor Show in China a – hugely important market for Lamborghini. Thankfully, Urus (couldn’t they have thought of a better name?) is worlds different than the EXP 9 F. Unlike Bentley, Lamborghini has a history that includes an SUV – LM002, we’re looking at you.

Instead of upright, boxy and military-like though (that was the LM002’s original purpose, after all) the Urus wears Lamborghini sleek, aggressive styling very well. You look at it and instantly think Lamborghini. It is every bit an exotic, just not one we’re used to. Nearly pointless? Sure, but that is what Lamborghinis are all about isn’t it. This is a Lamborghini with off-road capability, as the off-road scenery in some of the shots is meant to illustrate. Purist or not, most will admit the Urus is cool. Underneath the SUV will share a platform with the next-generation Audi Q7 and unnamed Bentley SUV.

Expect Lamborghini’s iteration to have significant upgrades underneath the skin. Audi is clearly the beneficiary of all this big-scale investment into the Q7’s platform though. Motivation is said to come from a V-10 producing around 584 horsepower. Since the images are leaked and not official press shots, they are grainy – and we don’t have all the official details. So stay tuned for those, and in the meantime feel free to peruse the gallery of grainy photos below.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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