50/50: Lexus LF-LC Concept May Get Green-Light

Lexus LF-LC Concept

Some concepts are widely known from the get go as a production preview concept, while others are clearly defined as one-off exercises. The Lexus LF-LC Concept seemed to fall into the latter category. Every once in a while though, a concept comes along that gets such positive feedback it causes a manufacturer to seriously consider putting it into production. That appears to be the case with the LF-LC, as Autocar reports Toyota is looking for ways to approve it for production.

“A decision has not been taken, but we’re now up to a 50 per cent chance from a zero per cent one. Every top Toyota Motor Company manager is aware of the great reception it has received and now we’re talking about how we can do it and fit it into the product plan” says Lexus product planning head (effective April 1st – no April fools) Karl Schlicht.

That is in stark contrast to the chance the car would have had at the beginning – zero. Schlicht made it clear the reason the LF-LC is being considered is because of positive feedback. “People have seen the concept and fallen in love with it. Dealers have gone crazy for it as well,” he says. If there is a business case to be made, the positive reception is certainly helping things along. The only parameter for designers of the coupe was size – the goal was excitement, and it wasn’t built to fit around certain parameters.

That is often the way the best designs come about. Lexus needs to do more to build up its image as a luxury brand right now and the LF-LC could be part of a plan to do that. The car is a polarizing design that has ignited a lot of opinions – more positive then negative in our experience. Beautiful? We don’t think so, but the excitement it brings is something Lexus needs right now. What do you guys think? Should Lexus produce the LF-LC?

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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