As we are all painfully aware, gas prices are on the rise again. According to AAA, prices are up for the eighth straight day – to $3.835 a gallon. The previous high was reached in 2008, at $4.11 a a gallon. Remember “Drill baby, drill”? We do too – we aren’t sure if that is a good thing or not.
This climate is the perfect one to be introducing a new hybrid vehicle in, especially one priced lower than ever before. That new car is the $19K Toyota Prius C, which offers 53 mpg city, 46 highway. You couldn’t have planned the timing any better. Now, would we actually want to drive one? No. But, that’s besides the point – because there are a lot of people out there that do want to, apparently.
Toyota reports that the Prius C is among its best selling products (for now). It officially went on sale March 12th, and the figures are in. During the Prius C’s first three days, 1,201 units were sold. You can bet that sales rate will taper off some as time goes on, but it is no doubt a good start.
Most news outlets are perpetuating Toyota’s marketing line that the Prius C “sold more than the Nissan LEAF and Chevrolet Volt combined in one month.” To that we say: big deal. The Prius C is a totally different animal than either of those two cars, not to mention it has a price tag that checks in about $15-20K less. Sorry, but no comparison there guys. If Prius C wasn’t outselling those cars, something would be seriously wrong. The Prius C was launched with an interesting marketing campaign that we covered a few days ago. If it sells well, it is in spite of that campaign. We’ve yet to drive the Prius c, but to us it sounds like the ultimate automotive appliance. 99 horsepower – 0-60 in 11 seconds. Perish the thought.