Game of Life: Toyota Introduces An…Unorthdox Ad Campaign for the Prius C

What is the quickest way to get us NOT interested in a certain product? Well, maybe making by making an advertisement series like the one Toyota is doing with the Prius C. It is called “The Game of Life with the Prius C”, and yes it is under agreement with Hasbro, the makers of the board game. You can probably see where this is going….

The Prius C’s campaign is designed to appeal to Generation Y and Millineals with unorthodox methods. The aim is to draw in first-time car buyers. As a millennial himself, we aren’t sure this is the best way to do that. Funny? Sure, but when it comes to actually purchasing something, it might actually be more of a turn-off than anything.

With gas prices the way they are, the Prius C couldn’t be introduced at a more opportune time for Toyota. 53 MPG and under $20K sounds like a pretty powerful sales proposition all on its own. The Prius C starts off at $5050 cheaper than the standard 2012 Toyota Prius. Hopefully for Toyota the car gets branded correctly out of the gate. They say you never get a second chance to make a first impression. Form some of yours by checking out Toyota’s ad below…..

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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