Nissan GT-R To Form Basis For Infiniti Sportscar?

In the luxury market you have the established, well-defined manufacturers like BMW and Mercedes-Benz, and to a bit lesser extent Audi and Lexus. Infiniti has always tried to find its niche. What it lacks at the moment is a flagship or halo model. The 7-Series does the job of a flagship at BMW and the S-Class is the top dog at Mercedes-Benz. At Audi and Lexus there is the R8 and LFA as halo cars. What does Infiniti have? The M? Yeah….it’s going to take more than that to truly be a luxury brand.

For many there has been a perfect solution to this problem: an Infiniti version of the GT-R. The GT-R is the most expensive and powerful car Nissan makes, and it is Nissan. Shouldn’t that role be Infiniti’s? In fact, before the GT-R launched as a Nissan there was some rumors it could get an Infiniti badge. That didn’t happen, because the car just doesn’t fit as an Infiniti in its existing form.

ButCAR Magazine reports that Infiniti looking to introduce a flagship sports car, and that the GT-R form its basis. Infiniti head of advanced planning Francois Bancon spoke to the magazine about Infiniti’s plans.

“It’s too good a platform to use on [only] one model” says Bancon. We wholeheartedly agree. A lot of development money goes into making the GT-R what it is; and the company’s bottom line would be well served by having an even more expensive Infiniti variant to share parts with.

An Infiniti-based GT-R is one of three or four proposals being considered by the brand for its flagship. Regardless of what get the green light though, a new entry-level Infiniti will launch before the flagship. It’s a little backwards; launching entry-level models before flagship cars. The foundation for a luxury brand is the flagship, but we digress. The Infiniti GT-R is far from a shoe in though. Bancon says it would need to have a luxury feel: “It would have to be softer than the GT-R, and that’s extremely difficult to do…you can’t easily tweak the GT-R to deliver the sophisticated, more refined performance we would need on an Infiniti.” We aren’t sure why he says that, but hopefully Infiniti will put in the “hard” work necessary to make it happen.

Tony Pimpo

Tony Pimpo

Automotive Editor
Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.
Tony Pimpo
@mikethecreative haha. I know, it's going to be intense. Straight through from Bakersfield - 2 days ago


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  • http://www.puentehillsnissan.com/ Nissan Maxima Los Angeles

    An Infiniti GT-R sounds good but it would be almost too different than the current Infiniti lineup which is a bit “curvier”; it has those swooping curves whereas GT-R is such a hardcore racer car. Will be interesting to see the final result.