Fiat 500 Abarth Checks In At $22,000

In November, the Fiat 500 Abarth was revealed at the Los Angeles auto show. There was as swarm of press at the event, eager to see the new car. The 500 is known as a “cute” car, mostly aimed at women so far. Jennifer Lopez doing the advertising? Yeah….let’s just say performance and a hard core edge has been lacking. The 500 Abarth takes care of that for a lot of people. There has been a lot of anticipation for this car. Today, Fiat has released pricing for it – and it clocks in just about where it should be.

The 500 Abarth will set you back $22,000 when it goes on sale (not including destination). That is a hefty premium over the standard car’s $15,990 asking price, but the two cars are like night and day – both in appearance and power under the hood.

“The Fiat 500 Abarth feels like a double shot of espresso straight to your veins,” says Tim Kuniskis, Head of FIAT Brand for North America, Chrysler Group LLC. “…it will reward adrenaline fans who no longer need to pay six figures to feel the rush of true Italian performance.”

Fiat calls the car perfect for “track day enthusiasts” and driving purists. The 500 Abarth is powered by a 1.4-liter MultiAir turbocharged four-cylinder delivering 160 horsepower and 170 pound feet of torque.

That power only has 2,533 pounds to lug around. You row your own gears as well, as the 500 Abarth five-speed manual transmission is the only option. Changes include unique exterior detailing, beefed up braking system, redesigned exhaust, returned suspension, a turbo boost gauge and 16-inch aluminum wheels. Purchase price includes a ticket to the Abarth Driving Experience day, hosted by the Richard Petty Driving Experience. This the exclusive to owners, and Fiat says it will provide top-level driving instruction in a safe and structured setting. Nice. Extras like that help make the buying experience special. The 500 Abarth goes on sale this March.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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