Chevrolet Code 130R and Tru 140S Concepts Debut, Target Youth Market

This year’s North American International Auto Show is in full swing, and it is one of the best auto shows we’ve seen in a long time. So many debuts are going on, pivotal new vehicles for their manufacturers. And you know what else?

There has been very few leaks ahead of time – making it even more exciting. This morning Chevrolet has debuted two new concepts aimed squarely at the youth market. They are the Code 130R and Tru 140S, each aimed at offering enthusiasts an small, engaging performance offering. They are designed to compete with cars like the new Scion FR-S and each has an entirely different approaches in doing that. We’ll start with the 130R.

The 130R is a rear-wheel drive offering, which makes us excited. It is powered by a turbocharged 1.4-liter four-cylinder working in concert with an eAssist mild hybrid system. The setup makes 150 horsepower and 148 pound feet of torque. Given its weight, that wouldn’t provide bad performance. Stylistically, the 130R has retro proportions, with an upright design and aggressive front end.

It somehow manages to be a bit throwback. Anyhow, we love it – and more than the styling, just the concept and confidence behind it. Underneath the car could be a mainstream version of the Alpha platform that underpins the Cadillac ATS – General Motors isn’t saying anything about that though. Inexpensive, rear-wheel drive and fun – we like the sounds of that!

The 140S is very modern in its styling, with a low-slung, cab forward design that is somewhat like the most recent Mitsubishi Eclipse. Better though, definitely better. The 140S has muscular lines, and elongated doors.

It is very dramatic, and the 140S seems to be the styling favorite of the two concepts. Funnily enough, underneath the 140S is based on the Delta platform underpinning the Cruze. This is the Cruze coupe everyone has been wanting – and its a whole lot better than Cruze sans two-doors. We’re glad to see Chevrolet making an effort, and we could really see this car doing well if it is produced.

Remember what we said about same targets, different approaches? Well the 140S has the same engine setup, making 10 more hp. In addition, it would be priced at the same point – about $25,000 – if produced.

We think they need to pull the trigger with both of them, but if one is more likely to get the green light it would have to be the 140S. No doubt about it, Chevy is back folks. These concepts are proof the brand is reaching out to enthusiasts and the youth market with new models. Green light! Check them both out in our gallery below and decide which one is your favorite.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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