GM To Debut 2013 Cadillac ATS, Buick Encore At NAIAS

Auto show season in the United States primarily revolves around these shows: Los Angeles, Detroit, Chicago and New York. Sure there are many others but these are the biggest in terms of vehicle debuts and attendance.

The North American International Auto Show in Detroit has always been the biggest. Despite proclamations that others would overtake it, Detroit has remained the biggest for years. 2012 looks to be no different, and four launches have been confirmed from General Motors. They include the Cadillac ATS, Buick Encore and two concepts. We’re looking forward to the Cadillac ATS the most. Cadillac has been hard at work on this car for the past few years, and it is being developed on GM’s Alpha rear-wheel drive architecture.

The ATS is aimed squarely at the 2012 BMW 3-Series, unlike any Cadillac that has preceded it. A car has to be good to be compared with the 3-Series, and we’ll see next month if the ATS really has what it takes. The ATS and XTS are part of a “book end” strategy at Cadillac next year, which will offer new sedan entries and the low and higher ends of the market.

According to GMInsideNews, GM’s other production debut is the Buick Encore. It has been referred to as a “Baby Enclave.” The Encore will be the latest addition to the expanding Buick lineup, occupying the small luxury crossover category. Buick’s latest move have been in the compact space; a forward looking approach for the resurgent luxury brand.

The Buick Verano and Encore should help power significant sales gains for Buick in 2012 and 2013. The other two debuts are said to be concepts at Chevrolet. Aside from GM there looks to be a lot of other important debuts at the show as well, such as a concept preview of the Lincoln MKZ. Stay tuned!

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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