Tailgate Tailoring: 2011 SEMA Show Trucks


An exhibition of big horsepower, big creativity and big enthusiasm in an attempt to lure registered visitors to the 2011 SEMA Show, compact, muscle as well as exotic cars are modded to varying themes. A vehicle category full of brand loyalty and personalization, trucks remain a giant centerpiece for the Las Vegas show. Heavyweight auto manufacturers will be adopting some stylistic explorations in pickup trucks highlighted by a few notable examples at the 2011 show.


Toyota Tacoma TRD T/X Baja Series

Celebrating Toyota’s decades of success at the Baja 500 and Baja 1000 desert races, the automaker has crafted a limited edition production model of the 2012 Tacoma TRD T/X truck. Making its debut at the 2011 SEMA Show, the Toyota Tacoma TRD T/X Baja Series is a fully capable off-roading truck available through the 4X4 Access and Double Cab models. Upgraded using a TRD (Toyota Racing Development) Off-Road tuned suspension system, the ride of the Toyota Tacoma TRD T/X Baja Series opens the vehicle to more versatile travel over rough surfaces. Two inches taller than the traditional 2012 Toyota Tacoma, the duty-suited suspension on the Baja Series truck includes TRD front coil springs and zinc-plated Bilstein shock absorbers promoting increased dampening as well as greater oscillation travel.

Toyota’s 4WDemand drivetrain, TRD cat-back exhaust, Active Traction Control and specific bed side graphics will also be included on the Toyota Tacoma TRD T/X Baja Series when it is introduced for sale late spring of 2012.


2011 Ford F-150 by CGS Performance Products


The Ford F-150 is the United States automobile equivalent of a Swiss Army knife. Starting with the V-6 powered models including the new Ecoboost-engined version, the Ford line-up is topped with the Super Duty class of work trucks. Established as a working vehicle for so long, the modern trend for urbanizing full-sized pickup trucks, customization has led to creations like the CGS Performance Products 2011 Ford F-150 to surface. Showcasing CGS Performance Products cat-back exhaust and cold-air intake technology, the SEMA show truck (called the “Tarmac” F-150) features an extensive array of modifications. Adding to the performance department, a Whipple twin-screw supercharger spins alongside the CGS Performance Products equipment.

An aluminum hood, Colorado Custom wheels as well as Paramount Restyling grille decorates the exterior covered in Dupont black and Boyd Red paint. Riding on a Bell Tech front coilover suspension, the wheels of this special Ford F-150 is stopped by six-piston Bear brakes. Inside, the 2011 Ford F-150 by CGS Performance Products has seating upholstered with red Pecca Leather and VizuaLogic headrest monitors.

A loaded contingent of modified pickup trucks being presented by Ford Motor Company at the 2011 SEMA Show, the Las Vegas Convention Center will feature four unique creations. From the mildly customized Ford F-150 Ecoboost, those vehicles will also share floor space with Ford Super Duty show trucks created by Superlift Suspensions and Hulst Customs.


Chevrolet Silverado 2500HD Realtree Concept


Filling the heads of weekend outdoors warriors with enviable thoughts of early Saturday morning, a crew cab version of the Chevrolet Silverado 2500HD indulges the 2011 SEMA Show’s desert city crowd. A collective effort involving popular outdoor company Realtree, customized pickup truck features extreme four-wheel drive capability. Wearing exclusive graphics promoting the outdoor theme, the Silverado Realtree is painted with a Champagne Silver Metallic colour. Exterior modifications exercised on the Silverado Realtree Concept include a front bumper with winch and a custom rear cap. General Motor’s 6.6 liter Duramax turbodiesel engine 765 pounds-feet of torque powers the Silverado Realtree Concept through the four-wheel drivetrain ushering massive 35-inch tires surrounding 18-inch wheels.

The Chevrolet Silverado interior for the Realtree features Dark Cocoa leather decked with camouflage and bright orange accentuations. Though the Realtree Concept version of the Chevrolet Silverado 2500HD sports a lot of grit, there is some civility in place to improve occupants’ entry and exit. A power-actuated running board is fitted to the Silverado Realtree Concept.


Ram 392 Quick Silver


For those who were afraid that Chrysler’s full-sized pickup truck would lose the occasional venture into creating muscle trucks (street performance oriented vehicles) when the Ram brand was formed, the 2011 SEMA Show has a reason to remember Dodge truck greatness including the SRT-10 and Rumble Bee versions.

Dropping the SRT line 6.4 liter, 470-horsepower V-8 powerplant into a 2011 Ram R/T pickup, the work of Mopar Underground commenced in developing the corresponding image for the Ram 392 Quick Silver. Borrowing some styling inspiration from the Dodge Charger SRT8, the Ram 392 Quick Silver receives a bulging aluminum hood incorporating working heat extractors. Over the truck’s box, a tonneau cover with an integrated spoiler gives the sport truck a better aerodynamic profile. Three-stage bright silver, with exception to gloss black colour treatment to the pickup‘s roof, solidifies the Ram 392 Quick Silver nameplate. The employment of a Mopar body kit and body-colour matching Brembo brake calipers add a street sporty look delighting tarmac runners (at the expense of a few off-roader). Serving as a contrast to the monochrome look, anodized red paint is applied to the Ram 392 Quick Silver’s 22-inch wheels, side mirrors as well as on the front grille inserts. The entire Ram 392 Quick Silver concept rides 2 inches lower than the Ram R/T truck thanks to a custom suspension further articulating the low profile appearance created by the Mopar body kit.

The regular cab interior compartment of the Ram 392 Quick Silver is loaded with comfort as well as performance of another kind. Katzkin leather SRT seats with red stitching is the centerpiece of the heavily leather cabin that also includes premium floor mats and Mopar’s pedal kit. As for performance other than the 470-horsepower under the hood of the Ram 392 Quick Silver, a Kicker speaker set including tweeters, mids and woofers pump the small interior space with some serious beats.

Information and photo source: Chrysler Group, Ford Motor Company, General Motors, Toyota Motor Corporation

About The Author

Admiring automobiles ever since childhood viewership of the TV show Knight Rider, Chris Nagy grew as an enthusiast enroute to become an automotive and motorsport writer. Drawn to the rich world of motoring, Chris discovers charm everywhere in the industry from supercars like the Bugatti Veyron to a Kia Soul. Car design, engineering, performance and the passion itself fuels his daily existence.

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