Ill-Equipped Vehicles, Highways in Disrepair; Audi Releases New A6 Ad

Here in America, most of us agree on the state of our highways and infrastructure; they are in need of investment and repair. Audi is using statistics on this issue in an advertisement promoting its new A6 sedan. The state of American roads, and drivers, is painted in a negative light to reinforce an image that the A6 is the intelligent, safe choice. It is all part of Audi’s positioning as “new luxury.” We can’t say we don’t agree with its conclusions, however the source its coming from; German manufacturer Audi, may make the ad more controversial.

Based on sales figures, Americans love German cars; particularly luxury vehicles. Sometimes being German made is worn as a badge of honor to represent solid, well-handling vehicles. There is a flip-side though, as some view that tag with negative connotations, like expensive to fix and poor reliability.

What can’t be disputed though is that in a country such as Germany, the roads are maintained much better, and driving standards are more strict. They have to be – potholes at 150 mph on the Autobahn could be catastrophic. And who wants people who don’t know what they are doing blasting down the road at those speeds? To maintain those kind of roads though, taxes are higher at every level – including at the pump. Its a question of trade-offs. One thing is sure though, we love America – with all its faults. Check the ad out below and let us know what you think of it in the comments section.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

1 Comment on "Ill-Equipped Vehicles, Highways in Disrepair; Audi Releases New A6 Ad"

  1. Anonymous

    I can’t disagree about the roads being in poor condition. Los Angeles has some of the worst potholes; I have heard of people getting their tires and wheels ruined by the deep potholes.

    Nissan Orange County

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