BMW Group Is Top Selling Luxury Manufacturer for July, YTD 2011

Sovereign debt issues, a downgrade in the United States’ credit rating, riots in London – the world’s problems are many. Despite economic headwinds though, global sales of automobiles are up strongly, from the top down. Audi, BMW and Mercedes-Benz are all beneficiaries of this, with impressive totals for July.

The BMW Group has reported a record tally for July – 129,094 sales worldwide, including BMW, Mini and Rolls-Royce. That is a rise of 7.6 percent overall. BMW brand sales stood at 108,721 units, up by 7.1 percent.

For the year, the BMW Group has sold a startling 962,468 cars, and the company says it is on track to hit 1.6 million units in 2011, a record tally. BMW’s sales were powered by strong increases for the new X3 crossover and 5-Series mid-size sedan.

Coming in at number two is Audi, which sold 106,000 cars in July, up by 16%. Audi has sold 758,950 cars so far this year. Audi has introduced a slew of new models recently, and the A6 and A7 are to thank for the largest month-to-month increase of the bunch.

Mercedes-Benz is a close third with 100,391 cars, up 2.7 percent. Including Smart, that total rises to 108,912 cars. For the year Mercedes-Benz has sold 710,922 cars. Mercedes, which is at a bit of a lull in its product cycle, is experiencing a bit slower growth.

However, results are all very close together for all three of the top automakers – core brands are separated by only a few thousand units. Count all subsidiaries though and BMW is a clear winner. The United States market is a key component of Audi’s growth – 9,146 Audis (up 17% percent) were sold here in July versus 26,120 BMWs. Audi has set a goal for itself to become the world’s top selling luxury automaker by 2015. At this rate, it looks like that goal is definitely within reach. Who would have thought just a few years ago? Things can change quickly.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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