BMW Group Is Top Selling Luxury Manufacturer for July, YTD 2011

Sovereign debt issues, a downgrade in the United States’ credit rating, riots in London – the world’s problems are many. Despite economic headwinds though, global sales of automobiles are up strongly, from the top down. Audi, BMW and Mercedes-Benz are all beneficiaries of this, with impressive totals for July.

The BMW Group has reported a record tally for July – 129,094 sales worldwide, including BMW, Mini and Rolls-Royce. That is a rise of 7.6 percent overall. BMW brand sales stood at 108,721 units, up by 7.1 percent.

For the year, the BMW Group has sold a startling 962,468 cars, and the company says it is on track to hit 1.6 million units in 2011, a record tally. BMW’s sales were powered by strong increases for the new X3 crossover and 5-Series mid-size sedan.

Coming in at number two is Audi, which sold 106,000 cars in July, up by 16%. Audi has sold 758,950 cars so far this year. Audi has introduced a slew of new models recently, and the A6 and A7 are to thank for the largest month-to-month increase of the bunch.

Mercedes-Benz is a close third with 100,391 cars, up 2.7 percent. Including Smart, that total rises to 108,912 cars. For the year Mercedes-Benz has sold 710,922 cars. Mercedes, which is at a bit of a lull in its product cycle, is experiencing a bit slower growth.

However, results are all very close together for all three of the top automakers – core brands are separated by only a few thousand units. Count all subsidiaries though and BMW is a clear winner. The United States market is a key component of Audi’s growth – 9,146 Audis (up 17% percent) were sold here in July versus 26,120 BMWs. Audi has set a goal for itself to become the world’s top selling luxury automaker by 2015. At this rate, it looks like that goal is definitely within reach. Who would have thought just a few years ago? Things can change quickly.

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