Celebrating 80 years in 2010, Pininfarina is still a family-operated design house, Renowned for artistic excellence even beyond the auto industry, their styling grace with cars and trucks still generates the most fanfare. Growing from a small factory on the outskirts of Turin, over 3,000 employees serve many faucets of industrial design with now a third generation Pininfarina.
With focus on automotive design restored, Maserati in recent years trusted Pininfarina to redesign and redefine their brand to the world starting with a Quattroporte sedan. Taking large inspiration from personal sports cars, the Quattroporte takes four-door luxury to an uncompromised level of perfection. Shortly following the warm Quattroporte’s debut, Pininfarina gave form to the Maserati GranTurismo. Bringing the best elements from the trident-brand automaker’s best vehicles, the GranCabrio (known as the GranTurismo Convertible in North America) was introduced in 2010 as the latest continuation of Italian companies.
In recent years, Pininfarina has reverted into a full circle recovery to the 1960s sport convertible glory through cooperation with Ford. Started with the bread and butter European-marketed Ford StreetKa which sold 37,000 units between 2003 to 2006, Ford and Pininfarina utilized advanced computer design and simulation technology to quickly adapt a sporty, sub-compact convertible. Since 2006, the international Ford Focus added a Coupe-Cabriolet hardtop which is built in Pininfarina’s Bairo production plant through a technical partnership.
Premiering at the 2008 Geneva Motor Show, the Pininfarina Sintesi is a design study into applications for new age powertrains. Envisioning the future of alternative power vehicles is not a new thing for Pininfarina. Since a 1978 cooperative effort with Fiat resulting in the Pininfarina Ecos, a series of electric cars have been conceptualized. The Sintesi, developed on a process Pininfarina calls “Liquid” Packaging, unconventionally allows fuel cell drivetrain to fully compliment the Sintesi’s aerodynamic form instead of accepting vehicle design limitations by mechanical hindrances. With the styling practices demonstrated in this bold concept, Pininfarina integration into an automotive future is evident with every Sintesi’s curve.
As auto companies exploit the emerging Chinese and Indian markets, Pininfarina has entered partnerships in new territories. Involved with China’s Chery and Brilliance auto companies, the Italian artisans have since claimed nearly one-third of the country’s auto design business. Pininfarina is also entered in a design collaboration with India’s Tata Motors. The Tata Pr1ma, a sedan shown at the 2009 Geneva International Motor Show, is the first vehicle blending Italian styling into an Indian-focused product.
Spotlight Die Cast Offerings:
Appearing in a massive 1:18 scale, Hot Wheels representation of the Maserati Quattroporte provides the next best thing to seeing Pininfarina’s actual creation. Maserati GranTurismo coupe is also available in 1:18 by Mondo Motors die-cast wearing one of two colours. Prices for owning these two miniaturized Maseratis fall under the $100 range. For a more frugally minded die cast collectors, a Ford Focus is recently released by Minichamps.
While the full-sized Pininfarina creations vividly pomps automotive art mastery, scaled representations of their famous Ferraris, Maseratis, and other cars repeatedly preserves the four-wheeled subject. Die-cast form is a the leading three-dimensional bask on the essence of each Pininfarina vehicle’s every emotion.
Information source: Maserati, Minichamps, Pininfarina S.P.A.
Photo source: Pininfarina S.P.A.