Report Says Chevy Cruze Coupe in Development

After years of failed attempts at small cars with the Cavalier and Cobalt, General Motors finally has a universally-regarded competitive small car with the Cruze.

Consumers seem to agree whole heartedly, as the Cruze is proving to be a big sales success; last Month it was the top selling compact car in the United States. Many questioned the wisdom of dumping the Cobalt name, but the Cruze has quickly established itself.

One area the Cobalt did do really well was in appeal to the youth market. The Cobalt had a two-door variant and a performance trim level in the form of the SS. The Cobalt SS, which was available in two and four-door versions, got great reviews for its value proposition. Fun, tunable – it had it all going for it.

The Cruze right now is aiming for the middle of the market, but we think Chevrolet would be wise to expand its appeal. That could happen, as The Detroit Bureau reports. The newspaper says its has heard GM has greenlighted a two-door model.

We think it makes perfect sense. The Cobalt already has an aggressive look that would lend to a two-door perfectly. Appealing to younger buyers is very important. What else is needed, more than just a two-door though, is a performance model. Rekindle the appeal of the Cobalt SS with a Mazdaspeed3-rivalling model available as both a two and four-door.

Such a car would generate excitement for the Cruze lineup and us enthusiasts. Don’t expect it to be called SS though; Chevy is being very careful about its use of that name instead of throwing it around loosely like it was doing a few years back. It does mean “super sport”, after all.

Tony Pimpo

Tony Pimpo

Automotive Editor
Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.
Tony Pimpo

@tonypimpo

Goes to Truth Church | Automotive journalist | GMInsideNews, Automoblog
@MoniqueMcmurray agreed, I really enjoyed it! - 7 hours ago


Filed Under: Car NewsChevy