Lamborghini CEO Says Third Model Line is Under Development

Lamborghini and Ferrari have always been long time rivals. The two have gone head-to-head with models like the previous generation Murcielago, Gallardo and the current Aventador.

As far as sales though Ferrari has a clear advantage with a diverse lineup that includes the 458 Italia, California, 599 GTO, 599 GTB Fiorano, and most recently, the Ferrari FF.

Lamborghini has just the mid-engined Gallardo and Aventador. One area Ferrari hasn’t dared to explore is that of four-door sedans. With the Estoque Concept shown off a few years ago, Lamborghini looks poised to enter the segment.

Speaking to reporters at a Reuters conference, Lamborghini Chief Executive Officer Stefan Winkelmann said a third model lineup is currently in the works.

Regarding a third lineup, he said “we want to have a car which is able to be used on a daily basis.” Lending further credibility to the Estoque production idea are comments that the car would benefit from synergies within the Volkswagen Group.

The Estoque will likely share a platform with VW Group models such as the Audi A8, a new Bentley four-door coupe, the next-generation Porsche Panamera and possibly the 16C Galibier super sedan from Bugatti. With such a widespread basis of pricey models on the platform, the possibilities for sales and high profits are tantalizing.

The comment from Winkelmann is just the latest in multiple ones made on the Estoque, the last of which came in December. At the time he said the company was debating options for the addition of a third model lineup.

Telling Autocar he said “We really have a choice when it comes to an additional model: an SUV or a four-seat, four-door….and for me, the SUV is a no-go. It doesn’t even exist in our price segment and it’s not a real luxury car.” With strong comments like that, it seems as if the Estoque is heading for production. Stay tuned for an official announcement.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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