Providing a brief teaser video in their Facebook page, Chevrolet readies the launch of their most important mid-sized sedan, the 2013 Malibu. Giving a momentary peek at the next generation family sedan, styling input was clearly garnered off the preciously regarded Chevrolet Camaro (inspiration that needs no apologies). Lead exterior designer of the upcoming Chevrolet Malibu Dan Gifford narrated the intent for the new car’s shape as being more “athletic” and “aggressive“. Focused on “strong wheel-oriented forms“, Gifford continued describing the benefits of the 2013 Malibu’s additional width. The hood and deck lid are also detailed by featuring “dynamic surfaces” which will manipulate light.
Chevrolet has also detailed the powerplant expectations for the next Malibu as derived from a family of four-cylinder engines. To be built on the same Epsilon II platform as the Buick Regal, the 2013 Chevrolet Malibu is likely to feature a turbocharged and eAssist model. All engines will run through one of the 2013 Malibu’s 6-speed transmissions (assume both a manual and automatic option).
As Chevrolet continues to assert itself as a global brand, the next generation Malibu is positioned for an important role as a world car. Forecasted for nearly 100 markets around the globe, the auto company took special considers for the official unveiling their sedan with equal regard across the planet. Using a location where much of the world shares easing access, the Internet will be the site where General Motors opts to introduce potential customers and automotive fans to the 2013 Chevrolet Malibu on April 18th. Most specifically occuring on April 18th at 8:30 p.m. Eastern time, Chevy’s social network page on Facebook (http://www.facebook.com/chevrolet) as well as Apple iPad and iPhone devices will offer live streaming of the 2013 Malibu’s grand exhibition.
Born as a dressed-up version of the Chevrolet Chevelle, the Malibu name borrowed from a sunny locale within California. Outliving the Chevelle, the Chevrolet Malibu would endure from 1964 to 1983 as a hot-selling workhorse for the popular American auto brand. The Chevrolet Malibu was forced in 1984 to give way to the front-wheel drive Celebrity as marketing slowly began to retire the brand’s longer running nameplates in favour of newer, fresher model names.
In the mid 1990s, Chevrolet had second thoughts on populating their model line-up with newer, unfamiliar names. In 1997, Chevrolet resurrected the Malibu name to be worn on the brand’s Corsica sedan replacement. A welcomed return in the 1997 model year, the Chevrolet Malibu’s qualifications as a solid mid-sized sedan was never enough to match wits with inside the highly competitive North American family car category. Faced against the Honda Accord and Toyota Camry, neither the 1997 reintroduction nor the 2004 redesign massively penetrated the Japanese sedan’s US sales success. Massive improvements in 2008 saw the Malibu gain significant ground on the Camry and Accord inside a now even more competitive market.
Debuting to the world on-line, the first physical auto show presence of the 2013 Malibu will be on April 19th at the 2011 Shanghai Auto Show in China. The first time North American auto fans will be able to witness Chevrolet’s mid-sized refit is set for the 2011 New York Auto Show starting on April 23rd.
Not only having to live up for a series of well-received new product releases including the Camaro, Equinox and Cruze, the additional marketing pressure of almost 100 countries has the days for the next Malibu far from a relaxing trip to the beach.
Information and photo source: General Motors