Whether promoting a business or even a personal sense of style, advertising on a vehicle can be vital for sending a message to your local audience. Because custom painting a vehicle can be a costly and labour intensive procedure, a more effective alternative to enhancing an automobile‘s exterior is found in car or vehicle wrapping.
Instead of applying paint, a vinyl sheet can be generated with any desirable pattern to a properly-fitting application to any vehicle. While the use of vinyl signage on vehicles is hardly new, more sophisticated computer-aided graphic design software and improved printing processes have allowed projects to become much more elaborate. Today, vinyl coverage can wrap around an entire vehicle. Graphic companies such as FASTSIGNS offer solutions to businesses that can effectively turn an entire vehicle into a moving billboard. FASTSIGNS uses 3M supplied cast vinyl film produced as a 2-mil thickness making it formable to the complex contours of today’s cars and trucks. Vinyl films require heat to stimulate adhesion to a body’s surface fully setting after 12 hours within dry, temperate conditions. It is even possible to cover window surfaces (though not entirely advisable at a safety standpoint) with the vinyl skins using perorated films that leave minimal effect to the outside vehicle wraps.
One of the biggest advantages of wrapping a vehicle as opposed to painting is the work can be discarded if needs require. For businesses needing to update or upgrade their look, the simple removal of the body wrap will largely preserve the desirability of a vehicle through resale. For some businesses where commercial vehicles commonly change hands, graphics and logos can be altered with relative ease. In most cases, directed heat will remove the vinyl film from the exterior surface.
The art of car wrapping is not limited to businesses. Admiring the complex patterns that can be turned out by modern printers, custom and modified vehicle crowds are always intrigued to find lower cost solutions to dressing up their rides. Allowing customized schemes to be realized, some suggestible patterns include the simulation of carbon fiber surfaces.
There have been many popular uses of vehicle wrapping through the years as the film technology and design progressed. In NASCAR during the late 1990s, the use of wrapping a paint scheme up to a vehicle came into wide use for teams. Through a most extreme example of car wrapping in motorsports, NASCAR champion and now FOX analyst Darrell Waltrip drove a Chevrolet in 1997 honouring his 25 years in the stock car series featuring a primarily chrome shimmer. The so-called “Chrome Car” synthesized an effect deemed otherwise impractical. At the 2011 SEMA show, Raceskinz also exhibited a 2011 Ford Mustang featuring along many modifications a wrapped exterior.
The one downside to car wrapping regards longevity of the application. Three years is regarded as a minimum life expectation for a vehicle wrapping under standard vehicle usage. FASTSIGNS have indicated that some outdoor vinyl displays can last up to 5 years. Depending on conditions, it is possible for the wrapping to last longer but fading will become apparent. However, for most businesses, it seems more likely that the advertisement vessel will fall out of fashion prior to the vinyl degradation.
Providing customized vehicle advertising for a friction of a price that a paint job would cost, truck and car wrapping presents solutions for the wide range of enterprises.
Information source: FASTSIGNS
Photo source: Ford Motor Company