Mazda MX-5 Reaches 900,000 Units Since 1989 Introduction

Since its introduction in 1989, the Mazda MX-5 has been a much-loved sports car around the world. So much so in fact, that since 2000 it has held the record for the “best-selling two-seat sportscar.”

In the United States the car is often referred to as the Miata, despite its official MX-5 moniker. In Japan, it goes by simply the Mazda Roadster. MX-5 is the original program code for the car. With so many referring to the car as Miata, you think it would make sense for Mazda to adopt it officially? Anyway, we digress.

The MX-5’s lightweight, front-engined, rear-wheel drive formula has remained remarkably similar through the years. The car utilized the same basic platform and components as the 1989 until a full-redesign arrived in 2005 as a 2006 model.

When the record was first announced in 2000, the MX-5 held the record at 531,890 units. Since then the record has been updated as the car hit 700,000 and 800,000 units. Now, Mazda is reapplying as the car has broken the 900,000 unit hurdle. The barrier was crossed 21 years and 10 months after the original started production in April 1989.

Mazda recognizes the MX-5 as a very important element to its brand. Nobuhiro Yamamoto, the car’s project manager commented, saying: “Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5’s spirit alive while evolving it into a car that will be loved by even more people.”

We look forward to seeing what is in store for the car in the years to come as it passes the 1,000,000 unit mark.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

1 Comment on "Mazda MX-5 Reaches 900,000 Units Since 1989 Introduction"

Leave a Reply