Detroit Brings Arrival of Focus C-Max for the U.S Market

The United States’ love affair with the sport utility vehicle is not a phenomenon that has been seen to the same extent around the world. Crossovers, SUVs – you name it, we love our big vehicles.

As a rule, small and functional vehicles haven’t sold well here – if they are functional, we like them big. That just so happens to be the opposite of what the Focus C-Max has to offer.

In Europe, the multi-purpose van (MPV) is a big segment. While the U.S has fallen in and out of love with minivans, manufacturers apparently think we are ready to embrace them.

Toyota has rolled out the Prius V and Ford is joining the fray with the decidedly more attractive Focus C-Max. The move is part of a plan to globalize the Focus, with the same model sold in different markets across the globe.

As such, the car looks to be very similar to the Grand C-Max offered in Europe. And that’s a good thing – in essence, it is a small minivan with Focus cues. That makes it far more attractive than any minivan currently on the market. It is set to compete against the Mazda5 and Toyota Prius V.

For C-Max duty the rear end has been lengthened and designed to accommodate two extra passengers, albeit small ones. With a total of 7 passengers, Ford refers to the Focus C-Max as a 5+2. We can see why – the rear area is only really suitable for children or adults for a short period of time. However, the ability to carry more in a pinch is a nice bonus.

Ford intends the C-Max to be targeted at young Generation Y families with small children. The sliding doors offer practicality and there is a nice amount of luggage space with the third-seat down.

Pricing is expected to to top out at around the base price of the C-Max’s more traditionally-sized competitors like the Toyota Sienna and Honda Odyssey. With Ford’s high technology and a more stylish package, it is hoping it can sway a few customers from its bigger rivals. Is Ford looking ahead to a potentially big market with the C-Max? We’ll see when the Focus C-Max goes on sale this year as a 2012 model.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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