Video: BMW Shows Off 1-Series M With No Camo

Sometimes automakers release teasers that make us highly anticipate the new vehicle, creating a lot of suspense around the introduction. Other times, there is too much done over a such a long period, to the point where a lot of the buzz dissipates. BMW would have to fall in the previous category with the 1-Series M.

Audi even had time to preempt BMW with the launch of the RS3 Sportback, which won’t be making its way to the United States. Initially, news about production of an M model for the current generation 1-Series was a surprise – many expected the M model not to launch until the next generation car arrived.

The new 1-Series M has the distinction of the M designation being applied behind its name, unlike the M3 and M5. This is due to BMW’s reluctance to call the car M1. To that, we say good move BMW – save that name for a new supercar, or never use it again. Regardless, the 1-Series M looks to be more of a successor to the original M3 than the current M3. The M3 has gotten bigger over time.

After many different shots shown previously with camouflage, we get to see a glimpse of the 1-Series M totally uncovered in a new video from BMW. Horsepower figures have yet to be revealed – the information trickle isn’t over yet. Expect the 1-Series M to make a debut at next month’s North American International Auto Show.

Tony Pimpo

Tony Pimpo

Automotive Editor
Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.
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