Lately, it has become apparent that eBay wants to be known more than an auction site allowing the exchange of attic treasures, celebrity memorabilia and pieces of toast wearing images resembling religious figures.
Since 1999, eBay Motors has allowed individuals as well as participating dealerships to advertise and sold vehicles through their website. Practically monopolizing the peer-to-peer electronic auction setting, eBay’s general trustworthy business model is a feature the on-line marketplace has been wanting to sell their reputation to relationships with corporate America. In the latest endeavour, Kia Motors America is persuaded to list their vehicles to the attention of eBay buyers.
Signing up over 345 of their American dealerships to the program (roughly 50% of the company’s sales network), Kia Motors have added a sizable inventory to a dedicated website. Using, potential buyers are led to the nearest dealership and allowed to view various late models including 2011 year products. Viewing a wide range of vehicle vitals from equipment features to warranty, a consumer is able to push the ‘Best Offer’ button to begin the vehicle purchase. While the encouragement is to buy a Kia product locally, buyers can opt to negotiate with any dealer in the eBay-based network. With shipping and acquisition of a new Kia the responsibility of the consumer, the site offers on-line access to travel service Expedia.com and shipping quotes through Gigamoves.
Expressing the company’s enthusiasm for the new on-line program, vice president of sales for Kia Motors America Tom Loveless speaks highly on the deal with eBay Motors. “eBay Motors’ large, multi-dimensional marketplace aligns perfectly with Kia’s rapidly expanding brand and offers consumers a comprehensive and convenient shopping experience for our entire new vehicle lineup,”. On the side of eBay Motors, the on-line commerce sight is also looking forward to the best results of this new agreement. “The Kia Motors partnership is a natural evolution of our new vehicle strategy, showcasing the versatility of eBay Motors as a marketplace for all things automotive, including new and used vehicles, parts, accessories and services,” said Nicolas Franchet, eBay Motors’ senior director of U.S. vehicles.
With Kia products being offered through eBay, this is not the first automaker lured to presence of eBay. Last year, General Motors partnered with the on-line marketplace during the time the United States government fueled a fury of new car buying through an incentive known popularly as the ‘Cash for Clunkers’ program. Available only for the state of California, GM attracted over 4,000 new car buyers in less than 3 weeks through the on-line reach-out. The program’s success provoked GM and eBay to extend their through to the September 30th of 2009 but ended promptly on that date.
Featuring vehicles like the new 2011 Sportage and Sorento, Kia Motors America hopes the new sales environment will continues to flourish the automaker’s existence in the United States. According to a recent Businessweek article, Kia’s new auto sales for the first 10 months of this year is a 15 percent improvement over the previous year. The expansion into eBay Motors has the possibility to aid Americans in discovering Kia.
Information source: Kia Motors America, Businessweek
Photo source: Kia Motors America