Is the Little Tata Nano in Big Trouble?

Last year amidst a worldwide economic recession, attention was drawn to India-based car company Tata Motors who kicked-off production of the ultra small, ultra-cheap Nano. Costing the equivalent of to just over $2,500 U.S., thrifty motorists around the world began to inquire on the pint-sized vehicle. However, after the car’s first year available to India, reports are surrounding that some Tata Nanos may be suffering from some new car blues.

Since March, there have been 2 fires linked to the brand new Tata Nanos. In one cause, the suspect vehicle had just been delivered to an auto dealer when the Nano ignited. Though this could be attributed to the old quality adage of “you get what you paid for”, Tata Motors investigation into the problem has resulted in some interesting conclusions going as far as connecting foul play to the fires. After a thorough investigation of both Nanos, Tata Motors had ruled one fire was the result of a damaged fuel line while a forensic of the other vehicle exhibited a foreign substance in the exhaust system. With a family of three indicated driving one of the Tata Nanos as the fire ignited, thankfully no one was killed in the engulfed car. With two fires resulting from two different sources, Tata Motors is confident to announce their Nano as “safe and robust”.

As a precaution, Tata Motors has been contacting buyers of the Nano offering a free inspection to every car. Carefully noting this is not a recall of the Tata Nano, this inspection may be meant simply to put Nano owners at ease for their car’s safety.

While the Tata Nano’s quality control appeared solid in regards to the fires, the small car was not immune to flaws. It was reported in an Associated Press report that cabin smoke developed from a faulty electrical switch. Tata Motors has since contracted with a new switch supplier.

Despite addressing quality concerns better than some more established auto makers (for instance, we could mention Toyota as of late), the inexpensive Indian conveyance may not be the hit Tata Motors had intended. Planning to sell 250,000 cars in the first year, Tata Motors is indicating from one report that they will fall short of that target by 100,000 units. Still accounting for 26% of Tata Motors sales, the Nano is nonetheless an important vehicle for the emerging Indian auto maker. In fact, plans are still underway to import the Nano to Europe and potentially the United States.

Information Source:

http://www.marketwatch.com
http://content.usatoday.com
http://www.tatamotors.com

Photo Source: Tata Group

About The Author

Admiring automobiles ever since childhood viewership of the TV show Knight Rider, Chris Nagy grew as an enthusiast enroute to become an automotive and motorsport writer. Drawn to the rich world of motoring, Chris discovers charm everywhere in the industry from supercars like the Bugatti Veyron to a Kia Soul. Car design, engineering, performance and the passion itself fuels his daily existence.

10 Comments on "Is the Little Tata Nano in Big Trouble?"

  1. planetautomatic

    This article is rehashing some very old news.
    The NANO just completed a 7000 km run, has been certified safe.

    It seems more like a TATA NANO bashing article.

    Millions of reliable TATA vehicles and products have been plying and been rock solid for decades.

    The NANO now is on some very sure footed ground.

  2. Pranav

    why to blam only tata nano..in last 3 months 6 cars were burned. ( maruti suzuki van, honda city, and maruti swift also )

    in fact one lady died in delhi in maruti suzuki swift car burned case.. sports car like limbogini ( 1 crore ) also burned last year.

    there are many car burning cases in the past even from top vehicle companies. why to only blam tata i just don't undestand.

    sims like this article is doing some partiality without doing proper reasearh !!

    tata nano is safe. and it has pass europian standards also.

    so no worries!!

  3. Pranav

    why to blam only tata nano..in last 3 months 6 cars were burned. ( maruti suzuki van, honda city, and maruti swift also )
    in fact one lady died in delhi in maruti suzuki swift car burned case.. sports car like limbogini ( 1 crore ) also burned last year.

    there are many car burning cases in the past even from top vehicle companies. why to only blam tata i just don’t undestand.

    sims like this article is doing some partiality without doing proper reasearh !!
    tata nano is safe. and it has pass europian standards also.
    so no worries!!

  4. Pranav

    why to blam only tata nano..in last 3 months 6 cars were burned. ( maruti suzuki van, honda city, and maruti swift also )
    in fact one lady died in delhi in maruti suzuki swift car burned case.. sports car like limbogini ( 1 crore ) also burned last year.

    there are many car burning cases in the past even from top vehicle companies. why to only blam tata i just don’t undestand.

    sims like this article is doing some partiality without doing proper reasearh !!
    tata nano is safe. and it has pass europian standards also.
    so no worries!!

  5. darren

    This will fail in the U.S.. Just like Daewoo and Yugo, people will buy a solid used vehicle before spending money for a new car built to third-world standards that ride on wheel barrow tires.

  6. Ya, this is big set back for Tata. There are news in every two-three months that Tata Nano has been suddenly burned. This situation is very tragic for their brand as people would think twice before buying it.

Leave a Reply