Chevrolet’s Keeping Orlando Out of the U.S.

While the proud, diverse Florida city is instituted as a fixture for winter travel plans thanks to Walt Disney World, the Orlando name will not enjoy such a magical journey in the United States.

In spite of the favourable followings for the Scion xB as well as the more recent Kia Soul and Nissan Cube, General Motor’s product marketing director informed media that the Chevrolet Orlando would not be part of the 2011 U.S. vehicle lineup. A seven-passenger compact crossover vehicle built on the same GM Delta II platform as the widely-anticipated 2011 Chevrolet Cruze, the Orlando was a planned companion to the sedan.

Ironically unveiled publicly at the 2009 Detroit International Auto Show, the Chevrolet Orlando debuted as a show car developed within a time where excessive gas prices caused a mass exodus for drivers escaping their larger sport utility vehicles. Said to be a vehicle that “..combines the versatility of a sport-utility, a family van and a wagon in a single vehicle.” by than GM North America president Troy Clarke was ambitious in creating the production version of the Orlando. With gas prices settling to a more stable amount, General Motors is predicting less consumer interest in the compact crossover vehicle believing that the Equinox will fulfill demands. Officially, General Motors reason for their decision was to focus on their current vehicles as well as the roll-out of the Cruze.

While United States plans for marketing the Orlando is now canceled, the compact crossover vehicle is still going on a world tour in locales that includes Asia, Europe, as well as American’s neighbour in the great white north, Canada. I guess the United States are left to be charmed by the larger SUVs which they advertise with highway mileage numbers which do not necessarily reflect real-life driving.

Source: Automotive News/General Motors

Photo Source: General Motors

About The Author

Admiring automobiles ever since childhood viewership of the TV show Knight Rider, Chris Nagy grew as an enthusiast enroute to become an automotive and motorsport writer. Drawn to the rich world of motoring, Chris discovers charm everywhere in the industry from supercars like the Bugatti Veyron to a Kia Soul. Car design, engineering, performance and the passion itself fuels his daily existence.

1 Comment on "Chevrolet’s Keeping Orlando Out of the U.S."

  1. Mike Cohen

    Canceling the Orlando is DUMB, DUMB, DUMB!

    Since the demise of the Vibe, GM has yet to come up with anything to replace it, and GM is left with no competitor in the fast growing small VAN (MPV) segment.

    A company the size of GM should have at least one viable entry in every significant market segment. If you don’t compete, your market share is ZERO!!!

    GM used to rebadge one of every kind of car for every one of its brands. This led to a bewildering array of models and diluted the image of each of its brands. This surely contributed to the demise of Oldsmobile and Pontiac.

    Now they have cut back so far that they are leaving whole segments of the market completely open to the competition. I just can’t make sense of GM’s market strategy.

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