I have to admit, when I first saw the Aston Martin Cygnet minicar concept, I thought it was a joke. I mean, why would Aston Martin – makers of gorgeous, high-end, high-performance supercars – make a small, fuel efficient city car? Well, turns out it’s not a joke, just a really bad idea. Talk about hurting a brand name.
Aston just released the first official images of the Cygnet Concept, which you can see below. Based on the Toyota iQ Concept, the Cygnet is designed to decrease the carbon footprint of the brand overall, offering customers a “highly fuel efficient [car], now combined with the prestige of Aston Martin\’s luxury brand ownership.” Apparently they missed the memo that Aston Martins aren’t supposed to be highly fuel efficient.
Aston says the concept is ongoing and will continue into 2010, which they then hope will lead into production for European markets. Man, I hope not.
Slapping a trademark Aston Martin front grille, hood vents, and an AM badge on Toyota minicar doesn’t make it an Aston Martin, and whatever made them think somebody would want this car is beyond me. Buy this car, and you will be laughed at. You think James Bond would roll around in this thing?