Ford Hybrid Sales Are Up, Way Up

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Even in times as financially bleak as these, Ford seems to be moving from strength to strength, at least on the product front. They are able to stand on their own, financially speaking, and have not been propped up by the government, as has GM and Chrysler. The cars they have been turning out have been getting good review and very positive feedback from consumers. And now it’s looking like Ford hybrids are going to own a serious chunk of the green market.

Ford says that hybrid sales have been up considerably over the last year. Sales in September were up 73% from the previous year, and according to Automotive News this will put Ford within a few thousand cars of passing Honda as the second largest seller of hybrids in America. Not bad.

\”More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda,\” says David Finnegan, Ford hybrid marketing manager.

Compare Ford’s hybrid sales figures with those of the top dog in the green car market, Toyota. During the same time period that Ford has seen that 73% skyrocketing in hybrid sales Toyota, has seen sales of its hybrids drop by 28%. Overall though, Toyota is still king of the hybrid hill, owning nearly 66% of all US hybrid sales.

New hybrid shoppers have been attracted to the ford line of hybrids due to superior mileage numbers and increasing consumer confidence in Ford build quality. The Fusion Hybrid is certified by the EPA at 41 mpg in the city and 36 mpg on the highway, thumping the Camry hybrid by 8 mpg in the city and 2 mpg on the highway.

Taken in total, what this all means is that on a level playing field Ford is a serious player. They will most likely surpass Honda soon, and if green-minded car buyers start to get a more patriotic bent in their buying decisions, Ford could also start to worry Toyota.

Source: Gas 2.0


Filed Under: Car NewsFordHybrid


  • aart

    I say attaway ford. give us folks here some more good cars to buy.I am tired of car mags saying if it is not japonese it is no good.I say buy ford. take a close look at quality and perforence and buy american.

  • http://www.automoblog.net/ Chris Burdick

    That's part of the problem. When people took a close look at American-made cars (although it didn't require too close of a look,) they saw that the foreign cars were beating American cars in quality, performance, drivability, and value. American companies, there for a while, were simply making piles of junk and trying to pass them off as cars, and eventually the public got wise and stopped buying them.

    Now that the US companies are starting to realize they need to change and make better cars, they are. Well, expect Chrysler. GM and Ford have taken huge steps towards improving quality and desirability in their cars, with my "Most Improved" award going to GM in this case, although Ford has been improving for a longer time period.

    When we drove a 2008 Ford Fusion last year, we were impressed that Ford finally made a mid-size that could compete with Toyota, Nissan, and Honda. With the Fusion Hybrid, they hit the nail on the head.