New Mercedes CLS Grand Edition

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Here we have the new CLS Grand Edition special-edition model from Mercedes-Benz. I guess the boys from Stuttgart are doing special editions now (oh boy).

Essentially the CLS Grand Edition is a matte exterior paint job and lots and lots of leather on the inside. Not really stretching there, are they, and yet another reason why I’m not that big a fan of “special editions”.

Don’t get me wrong, the CLS is a nice car, and I like what Mercedes is trying to do with the four door coupe (although that’s more than a bit of an oxymoron, no?). They (and others) are slowly whittling away at the three-box look that most sedans are cosigned to … but this whole special edition thing? Scary. It’s the top of a slippery slope. Mercedes is setting foot at the start of a road that leads to where GM (among others) ended up circa 1982.

Remember when GM seemed to have a “special edition” of almost every car they made?

“What makes this special edition of the Chevette so special?”

“The stickers on the side that say ‘Special Edition'”.

Now no, I’m not saying that Mercedes is going to end up at that ignominious fate, but this is a bad portent. First AMG turns from an out-source tuner into a part of the company into something more than just performance … then there’s this whole “Black Series” (ooo, scary!) business … now “Special editions”.

We’re watching guys, don’t go and dilute yourselves.

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About The Author

Tony Borroz grew up in a sportscar oriented family, but sadly, it was British cars. His knuckles still show the marks of slipped Whitworth sockets, strains to reach rear upper shock bushings on Triumphs and slight burn marks from dealing with Lucas Electric "systems". He has written for a variety of car magazines and websites, Automoblog chief among them, as well as working on very popular driving games as a content expert. He has also worked for aerospace companies, software giants and as a movie stuntman. He currently lives in a secure, undisclosed location in the American southwestern desert.

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