Aston Martin, in conjuction with famed watchmaker Jaeger LeCoultre, has developed the AMVOX2 DBS Transponder, a very fancy, very sophisticated, and likely to be very expensive watch.
Sure, it is basically a brand-whore item, but it’s a really cool brand-whore item. It will be showcased on the eve of the Paris Motor Show where it will then be very likely sold to the highest bidder.
This magnificent watch will be available only to current Aston Martin DBS owners. An interesting tidbit is that it can control access in and out of the car, so lucky owners don’t need a key to take their DBS out for night out on the town. And if the more devious among you are thinking you can just buy the watch and take any DBS out for a little joyride, sorry, but only Aston Martin dealerships can code the watch to the specific DBS.
I’m not sure what the watch itself is made of (looks like gold to me), but I do know that an enormous amount of attention was paid to detail and symbology. The metallic DBS symbol is suspended in the middle, and (it’s hard to see, go here for a better pic) the Aston Martin logo is discretely placed below the hands, and the black dial and satin finish are all supposed to represent the dash of the DBS. The outer ring has an opening that lets you view the mechanics of the watch, an allusion to the DBS’ exposed brakes.
The chronograph styling is very attractive, and the mulit-layered format sounds cluttered but it actually looks rather elegant and refined (not to mention expensive). Not for the first time, I wish that I had an Aston Martin DBS and tons of cash.
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