In relating to the way-high gas prices are screwing with everyone these days, Ford is touting the fact that “all Ford, Lincoln and Mercury products are designed to run on regular fuel.”
OK, great.
Makes sense to me, and I’d be pretty interested to know how they can do that with the high output lumps dropped into various Mustangs (I bet that the Roush prepped stuff doesn’t count, for example).
But this reminded me of a thought that crossed my mind a couple of months ago. Everyone is yammering about fuel consumption, the high price of gas, CO2 emissions, etc. etc. etc.. Anybody with their head screwed on correctly realizes that improving efficiency is a good thing for auto companies to be focusing on, and the real question (for a lot of people) is how.
How about if car companies were to pay for your gas?
I know, there’s a whole bunch of Teddy Roosevelt/trust-busting reasons why, but hear me out.
If, say, auto companies and oil companies were merged, AND oil companies were required to give you gas for “free”, how would that effect the fuel efficiency of cars?
If, for example, Ford, were to sell you a car for XXX amount of dollars, and that cost would have to include free fill ups for the life of the car, it would certainly behoove Ford to make cars that used less gas.
Another, less monopolistic way for a car company to do it would be to include a “credit” card with your keys. Every time you’d fill up, you’d use that card, and it would deduct money form the car company’s account, and not yours.
I know, I know, Miatas would cost 45K and minivans would cost what Porsches cost now, but you got to admit it would force auto makers to think more about efficiently if THEY were picking up the tab for gas.
Full press release after the jump.
Source: FoMoCo
RELIEF AT THE GAS PUMP! ALL FORD, LINCOLN, MERCURY PRODUCTS DEVELOPED TO RUN ON REGULAR FUEL
With per-gallon prices hovering around $4, customers are sensitive to every penny spent at the pump.DEARBORN, Mich., July 28, 2008 - With per-gallon prices hovering around $4, customers are sensitive to every penny spent at the pump, and Ford Motor Company is leveraging technologies to help consumers avoid an even further hit to their wallets. Ford, Lincoln and Mercury vehicles, including luxury models like the all-new 2009 Lincoln MKS, run - and run well - on regular unleaded gas, a true competitive advantage given today’s skyrocketing fuel costs.
By developing vehicles that deliver both fuel efficiency and performance using regular unleaded gasoline, customers can save as much as $200 annually at the pump filling up a Ford, Lincoln, or Mercury product rather than using expensive premium unleaded fuel as some other automakers require.
Yet, recent figures from Kelley Blue Book show that the number of vehicles that either recommend or require premium fuel at an average of $0.20 or more per gallon has grown from 166 in 2002 to more than 280 today. Some luxury models on that list even warn owners they can seriously damage their engines if they consistently fill up with gas below 91 octane.
No such disclaimers or fuel requirements apply to volume Ford, Lincoln or Mercury vehicles. Products excluding specialty performance vehicles such as the Ford Shelby GT500 can run on regular 87-octane gasoline - with great performance, said Stephen Russ, a technical leader with Ford Powertrain Operations. That includes products ranging from the 2009 Ford Mustang Bullitt to the Lincoln MKS.
“Our vehicles, including our luxury products, will run normally on 87-octane regular fuel,” he adds. “Some customers may choose to use premium fuel to get additional horsepower, but our powertrains are designed so we don’t have to require it.”
The Lincoln MKS, equipped with the 3.7-liter V-6 and front-wheel drive, for example, delivers 275 hp and 274 lb-ft of torque on premium fuel. Fill up with regular unleaded, and the luxury sedan still delivers more than 270 hp and 270 lb-ft of torque, along with maintaining 24 miles per gallon on the highway.
No Knock
Thanks to Ford’s improved adaptive spark ignition system, Lincoln MKS owners that fill up with regular unleaded don’t have to worry about the common engine knock and pinging often associated with using a lower-grade gas.
This system can sense what type of fuel is being injected into the motor, and communicates the information to the powertrain control module (PCM), which adjusts the spark accordingly. “We have improved the algorithms and software so the vehicle’s PCM is better able to figure out what fuel is being used and quickly adapt,” said Russ.
In addition to software changes, the ignition system features two knock sensors rather than one to further improve performance. These two sensors detect the presence of uncontrolled burning in the chambers more accurately, so the control module can retard engine timing as needed to eliminate the potential for engine knock and pinging.
Other vehicles that feature the improved two-sensor adaptive spark ignition system include the Mustang, equipped with the 4.6-liter V-8, Mustang Bullitt and the 2009 Ford Escape/Mercury Mariner equipped with the 3.0-liter V-6.
Dollars and Sense
Running on regular versus premium represents upwards of a $200-a-year savings in fuel costs for customers. Coupled with myriad other fuel-efficient technologies offered on Ford, Lincoln and Mercury vehicles, such as Ford’s new six-speed automatic transmissions, customers can save even more in fuel costs without having to sacrifice performance.
For example, in addition to its six-speed transmission, the MKS features a two-speed fuel pump that alternates between two flow settings. During idle or under certain conditions such as cruising at highway speeds, the fuel pump runs on the low setting, requiring less energy to run the pump. The lower voltage results in less of a draw on the engine, improving fuel efficiency.
MKS also features Aggressive Deceleration Fuel Shut-Off, a fuel-saving system that shuts off fuel flow to the injectors when the driver backs completely off the throttle with the vehicle in fifth or sixth gear, such as exiting onto a freeway off ramp.
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Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 228,000 employees and about 90 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
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