Well there’s an ugly picture.
60%
Dear God, what must it be like in the boardrooms of the Hummer division these days? It must look like something from the villas in the Palatine Hills when the Goths came knocking at the door.
60%
Imagine if your salary had dropped 60% since Christmas.
Then again, you can also say that this is not all that surprising. I bet if you were to graph Hummer sales and gas prices, they’d pretty much match up.
I look at Hummers as being a really limited use vehicle. Who needs something like this? Ranchers, search & rescue teams, people like that. If you’re a soccer mom and bought one because it made you feel “safe”, then I have little sympathy for the hundreds of dollars you have to pour into the tank every other day.
I only know one person who owns a Hummer, and, they also need it.
A good friend of mine from college is from Anchorage Alaska. Her dad runs an outdoor outfitters store, sort of like a local REI-type deal for people that hike into The Denali and such like. After his brother unexpectedly passed, he decided to offset his sorrows by purchasing a Hummer - an H-1, military grade model in “Desert Storm Beige.”
I asked my friend Mel (who weighs 112 pounds soaking wet and could barely bench press an iPod) what the Hummer is like.
“It’s GREAT! No one messes with me when I drive that thing, let me tell ya. All those yuppies that move up here looking for that Final Frontier crap just scatter in their puny little SUVs just scatter when you pull out onto the street. Kinda hard to stop in the snow though … ”
Maybe if Hummer can refocus their efforts to more Northern climes, their sale figure could improve. But I doubt it … the brand is Doomed.
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