Difficult is Worth Doing

Sponsored by Honda

Honda launched a new ad campaign for the Accord based on Skydiving. Check out the video above. The video itself doesn’t have any indication of it being from Honda, but only points us to DifficultIsWorthDoing.com, which at first just appears to be a basic blog about skydiving. Take a deeper look though (or notice the Honda logo in the header,) and you’ll see that it’s a build-up for the new Accord.

Recent posts have been showing the making of the commercial, which just aired in the UK. They pulled off a cool stunt with the skydivers spelling out “HONDA” one letter at a time:

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