Ford recently launched a new viral marketing campaign at BFTRules.com. It’s a spoof on the TV show COPS, except the “cops” in this case are members of “BFT” - or Built Ford Tough. They have 10 rules that Ford truck owners have to follow:
1) NO ROLLER LUGGAGE
2) NO SCOOTERS
3) NO PUNY DOGS
4) NO MEAT SUBSTITUTES
5) NO PINK SHIRTS
6) NO FANCY COFFEE
7) NO FANNY PACKS
8) NO CUTESY CELL PHONE RINGS
9) NO MANICURES
10) NO HAIR PRODUCTS
They’ve created videos for “No Manicures”, “No Pink Shirts” and “No Fancy Coffee”, and they’re actually pretty funny:
Built Ford Tough is a mantra for truck and owner alike. F-Series leaves no room for compromise. Its reputation for toughness has been earned on the farms, work sites and roads across America. So, if you’re going to drive the toughest truck, then you’ve got a responsibility to man-up and do your part. There’s a code of conduct when you’re behind the wheel of an F-Series. We’re here to enforce it. We’re here to protect and serve the brand.
Check out BFTRules.com for the other videos. I’m curious to see if we’re going to start seeing TV commercials based on these videos.
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