Hyundai seems to be testing the waters with a new direction in design, catering to the newest market - the “Y Generation.” Previously only attempted by Scion (and highly successful,) the Y Generation is the first time buyer currently in his early twenties or late teenage years.
Hyundai realizes that this is the next market they will be catering to, so they have started to think about a new direction in their lineup. I’m surprised more manufacturers haven’t tested out a few similar concepts to see what this new generation is looking for. Or maybe they just watch what Scion is doing.
The Veloster (the name is a combination of velocity and roadster) is focusing on a high-tech image, with a panoramic glass roof and other “futuristic” styling cues. I’d be interested to see what direction they’re heading for new designs. They’ve been doing a great job restyling their vehicles, particularly with the redesign of the 2008 Tiburon.
Soon, all manufactures will have to play catch-up. That ought to be interesting.
Hyundai Veloster Concept Photos:
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