The Passenger

The folks over at Hyper made a pretty cool marketing effort for the new Nokia Car Multimedia system. If you go to the-passenger.com, you can play a sort of driving game based in night time Paris. The game is actually all created from real video: “The driving footage was shot with a car-mounted camera in all the streets of the Ile de St. Louis over 3 nights in November 2006, with additional scenes filmed at the Tour Eiffel, the Arc de Triomphe and the Heliport de Paris.”

Basically, you drive around Paris at night in a Mini Cooper taking this lady to pick up some “stuff” at different checkpoints. There are a total of 3 levels, with nifty little cut-scenes in between each one. The twist is you use the Nokia Multimedia Car Kit to navigate (other than her telling which turns to make.) Showing off the Nokia’s features, you also talk on the phone using the device, and can change the music. It’s actually a pretty cool device if you take a look at it. And no, I wasn’t paid to write this article

It was done well, but it can get a bit irritating when you take a wrong turn. The “femme fatale” constantly repeats lines like “I didn’t ask for a sight-seeing tour,” or “Hurry up, I can’t be late!” and calls me an Imbecile over an over until you come back to the same point you were when you lost your place, which isn’t always as easy as it sounds.

Here’s a video:

the-passenger.com – link no longer active

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